ABOUT ME

You cannot fit me in one box. I have a drive to do things in my life I have a passion for. 

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I studied forestry engineering out of systematic understanding, empirical research, worked for the university

Hit the business world by working for a marketing & media research to understand the ground rules of research. 

Changed on business first to Swarovski (B2C fashion jewelry retailer & B2B manufacturer of crystals) and Hilti (B2B premium construction solutions)

In each job I followed my passion: At Swarovski, I build world-wide usage & behavior study to better understand consumer behaviors, my key interest was the implementation of the insights which I build through global insights workshops

At Hilti, I had the pleasure to manage the evolution of a customer satisfaction program into a CX & loyalty program and build my own team. 

 

My key interests: deployment of insights - everything where we bother our consumers & customers, should be used internally

Process management - efficient ways of working in tight environment, intercultural (it was not unusual to have over 50 different stakeholders I had to manage along one insights project stream  

 

Working cross-functionally and internally is a key passion for me. Especcialy, localisation of global studies, earning trust and becoming the thought & business partner for customer-orientation but first and foremost inspire others to use insights for their fact based decision making.